Rabu, 12 November 2014

Tugas 2 Bahasa Inggris Bisnis

Assigment 2

-          Find the definition & the function of the following letters
1.      Inqury Letter
2.      Order Letter
3.      Complaint Letter
4.      Application Letter
5.      Memo
-          Find the example of those 5 letters!

1. Inquiry Letter
      Inquiry letter is a letter from the prospective buyer to the seller is requesting information about the products offered. With the offering of the seller will prospective buyers will know the price, as well as the sale and purchase, and a description of the goods or services to be purchased.

Function Inquiry letters :
  • Product introductions.
  • Promotion.
  • Improve marketing.
  • Relationships between buyers and sellers.
  • Expand the network.
 Example :

Street Address
City, State Zip Code
Phone Number
Date
Individual's Name
Job Title
Name of Organization
Street Address
City, State Zip Code
Dear Mr./Ms. ________________________________:
Perhaps you are seeking an addition to your marketing team. A new person can provide innovative approaches to the challenges of marketing. I am an innovator of new ideas, an excellent communicator with buyers, and have a demonstrated history of marketing success.
Presently, I am marketing computer products for a major supplier using television, radio and news advertising. I have a reputation for putting forth the effort required to make a project succeed.
Enclosed is my resume for your review and consideration. EFTG Industries has a reputation for excellence. I would like to use my talents to market your quality line of technical products. I will call you to further discuss my talents and how I can benefit your company. If you prefer, you may reach me in the evenings at (555) 555-5555.
Thank you for your time. I look forward to meeting you.
Sincerely,
(Your Signature in blue or black ink)
Your typed name
Enclosure
Source: Creative Job Search, a publication of the Minnesota Department of Employment and Economic Development.

2. Order Letter

      This type of letter is the letter containing the demand for goods to an agency service moving company providing goods section. Therefore, serious thinking and good writing should be done in preparing the papers. A little carelessness can result in loss of customers or vice versa. Hence the letters should be friendly and thoughtful. Letters must be definite and complete in order to get to the reader exactly as the author wishes. Any errors or omissions will mean a delay in the delivery and billing will be complicated and also loss of business.

Function Order letters :
  • as an assessment of the quality of an item.
  • as evidence to submit an item.
  • As a barometer of progress or failure of an enterprise.
  • As a guide to determine the size of payment.
 Example :

154 Green Avenue
Newyork, USA
January 5, 2010
Ms. K. Hutchinson 
Beller Company, Inc. 
424 Park Avenue 
New York, New York 10021 
Dear Ms. Hutchinson : 
Thank you for sending your catalog so promptly. It arrived within a few days of my request. Please send me the following items by parcel post : 
1 copy Emmet and Mullen, 
High School Algebra @ $7.50 $ 7.50 
25 copies Pinehurst, 
Plane Geometry @ $8.75 $ 218.75 
Total $ 226.25 
I am enclosing a money order for 226.25. If there are additional charges, please let me know. 
Please mail the books to the address given above. 
Very truly yours, 
Brandon Michael
(Adapted from Let’s Write English by George E. Wishon & Julia M. Burks)

3. Complaint Letter

   Function of a letter of complaint (Complaint Letter) is to change the situation that is unacceptable. Writing a letter takes more time than making phone calls. People who get to know the letter of complaint. They actually read the complaint letters, not like voice mail that is often overlooked. Frequent complaint letter written to businesses, organizations, government agencies, schools and the news department.

Function Complaint Letters :
  • Items requested are not appropriate.
  • The item are damaged or not good.
  • in the purchase agreement did not conform.
 Example :

56 Disgruntled Street
Somewhere Unhappy
1AM MAD
Customer Service Manager
That Awful Company
Somewhere Awful
UR BAD

June 15, 2008
Dear Sir/Madam,
I am writing today to complain of the poor service I received from your company on June 12, 2008. I was visited by a representative of That Awful Company, Mr. Madman, at my home on that day.
Mr. Madman was one hour late for his appointment and offered nothing by way of apology when he arrived at noon. Your representative did not remove his muddy shoes upon entering my house, and consequently left a trail of dirt in the hallway. Mr. Madman then proceeded to present a range of products to me that I had specifically told his assistant by telephone I was not interested in. I repeatedly tried to ask your representative about the products that were of interest to me, but he refused to deal with my questions. We ended our meeting after 25 minutes without either of us having accomplished anything.
I am most annoyed that I wasted a morning (and half a day's vacation) waiting for Mr. Madman to show up. My impression of That Awful Company has been tarnished, and I am now concerned about how my existing business is being managed by your firm. Furthermore, Mr. Madman's inability to remove his muddy shoes has meant that I have had to engage the services, and incur the expense, of a professional carpet cleaner.
I trust this is not the way That Awful Company wishes to conduct business with valued customers—I have been with you since the company was founded and have never encountered such treatment before. I would welcome the opportunity to discuss matters further and to learn of how you propose to prevent a similar situation from recurring. I look forward to hearing from you.
Yours faithfully,
V. Angry

4. Application Letter

       Application Letter is a business letter or a letter applying for a job working for one company or in an institution. formal business letter is often included with a job application or resume and sent to the destination yan. Although a cover letter is generally considered an optional component of applying for a job, more and more often their human resources department staff really take the time to thoroughly cover letter as their top picks.

Function Application Letters :
  • as applications for jobs.
  • as a communication media.
  • as written evidence.
 Example :

Name
Title
Organization
Address
City, State, Zip Code
Dear Mr./Ms. Last Name:

I am interested in the assistant position advertised in XXX. I am currently employed as Legislative Director for Assemblywoman XXXX, Chairperson of the NYS Assembly XXX. I accepted this position because of the emphasis on the writing and research skills which are applicable to your requirements for an author’s assistant. My experience in the NYS Assembly has afforded me the opportunity to become familiar with the consolidated and unconsolidated laws of the State of New York. I also have extensive experience in legal and policy research.
In my position as Legislative Director for Ms. XXX, I prepare her personal legislation which deals with issues relative to her position as Senior Member of the NYS Assembly Standing Committee on XXXX. In as much as she is Chairperson of the XXX Committee I am, of course, heavily involved in the current welfare and Medicaid reform movement.
In response to your search for an assistant, I believe my experience in the Legislature, and my research and writing skills qualify me for consideration. If you would like, I can provide you with current samples of my work.
To further acquaint you with the specifics of my background I am enclosing my resume. I hope you will consider me for this position. I look forward to meeting with you and discussing my qualifications in more detail.
Sincerely,
Signature (hard copy letter)
FirstName LastName



5. Memo

      Memo is a quick message, the message is written someone with a short, clear, and easy to understand. According to its use, there are scraps that are informal and personal (not official). Memo is officially adopted as a statement in the official relationship of a leader to his subordinates. Used as a personal memo memorandum or unofficial statement among friends, relatives, or others who have an intimate relationship.

Function Memo :
  • To convey the message in a reply a short
  • as the delivery of the message to people that is not there
Example :

TO:                  Senior Management Team
FROM:           
RE:                  Developing a Smart Paper Plan
DATE:                       
I’m writing to let you know that we will soon launch an effort to devise and implement a company-wide “Smart Paper Plan.” As you might know, we use several tons of paper a year in the office. That’s perfectly normal for an office our size; by one estimate, an average office employee creates approximately 350 pounds of wastepaper a year. But by carefully marshaling our resources, we should be able to reduce that amount significantly, helping the environment while helping our own bottom line.
The core components of our Smart Paper Plan will be:
ü  Conserving paper, by relying on email distribution, using half-sheet fax cover sheets, using both sides of a sheet of paper, and other means.
ü  Recycling paper, by redoubling our efforts to make sure we capture every scrap of recyclable paper.
ü  Purchasing ecologically superior paper, made with significant postconsumer recycled content and other important environmental attributes.
We’ll begin the effort by creating a Smart Paper Team that includes representatives of the various departments. The team will lead a company-wide diagnosis of our current paper practices and develop a draft Smart Paper Plan, complete with specific recommendations, for consideration by senior management. We will together review the plan, make any changes, additions, or deletions, and then begin implementation.
This is an important effort to the company, not just because it will save us money, but because it can make an important contribution to the environment. The production of paper takes an enormous environmental toll, significantly reducing forests, emitting toxic pollution from production processes, and creating a great quantity of paper products in landfills. By reducing our own contribution to these environmental problems, we can be better corporate citizens.
I believe it will also offer us important employee morale and public relations benefits as well. I hope that as we devise and implement the plan we will be able to foster a top-to-bottom commitment to smart paper practices, and that we will all be proud of the contribution the plan will make to the environment. Of course, once we have developed and implemented a plan that we can be truly proud of, I expect we will be eager to brag a little to our customers about the plan.
In short, I hope our efforts to devise and implement a Smart Paper Plan will be helpful to us on many fronts. I hope you’ll join in this effort enthusiastically. Thanks very much


  
Sumber :

http://agusramdanirekap.blogspot.com/2014/11/english-letter-business-2.html